Design Principles - GCD60804 - Final Compilation

Design Principles - GCD60804 - Final Compilation
3.2.2026 - 22.3.2026
week1 - week7
HIYORI HYAKUICHI / 0373128
Design Principles / Bachelor of Design (Honours) in Creative Media/
Taylor's University

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INSTRUCTIONS

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Each Task

1. Task1 - Exploration

2. Task2 - Visual Analysis and Ideation

3. Task3 - Development & Design

Final Design

Fig.1

My Favorite Fruit_Hiyori Hyakuichi_Task3

Rationale

Decision Making
When creating this design, I focused on how to make it as clear, visible, and easy to understand as possible. Based on this, I chose the composition, color scheme, and forms.

Meaning / Purpose
The meaning of this work is based on things I personally like; however, it also expresses that the things I like are always present in my daily life and are what support me.

Principles Used:

• Contrast
• Proximity (Gestalt Theory)
• Closure (Gestalt Theory)
• Word and Image

Contrast
In this artwork, orange is used as the main contrasting element. By surrounding it with green, the central orange stands out more clearly.

Proximity (Gestalt Theory)
The overall composition is green, with the orange fruit placed within it, making it easy to recognize that the orange is growing on a tree. The same applies to the scattered flowers around it, which appear to belong to the leaves and fruit.

Closure (Gestalt Theory)
The full shape of the orange is partially hidden by the leaves. However, from the surrounding leaves, the spherical texture, and the flowers and text, viewers can still perceive that the central object is an orange fruit.

Word and Image
As a feature of this work, the font design and color scheme match the mood of the illustration. By using the same orange color for both the subject and the text, the composition feels balanced and reinforces the idea that the words are describing the orange. Additionally, the phrase “sweet orange” suggests a ripe and delicious fruit. (250 words)

Reflection

design principles. I realized that even in designs we usually take for granted, many principles are actually being used without us noticing. Of course, there were also some principles I had heard of before.

After learning these principles, the way I look at my favorite works has changed significantly. I can now recognize which principles are used in different parts of a design. I started to notice details and areas I had never paid attention to before, which has made appreciating design even more enjoyable. Instead of simply liking a piece, I can now understand why I like it—for example, because of the techniques or principles used that make it visually appealing.

I also realized that the impression of an artwork can change greatly depending on how it is viewed. I want to keep this perspective in mind and apply it to my own work in the future.

(155 words)

Questions

・What have I learnt in this module?

- I learned the fundamental principles and techniques of design, as well as composition and various ways of seeing.

・What did I enjoy the most?

- I was able to apply the principles I learned to my own work.

・What did I not enjoy the most?

- It was difficult to find reference works that clearly demonstrate the design principles.

・What have I learnt about myself through this module?

- I learned different ways of looking at and thinking about artworks.

・What has changed and what has not in my learning journey?

- What has changed is my sense of balance when creating designs (such as color schemes and the use of visual techniques). What has not changed is how I construct compositions.

・What are my aspirations?

- I would like to find my own design style while applying what I have learned.