Intercultural Design - Task 1 - Proposal

Intercultural Design - GCD61304 - TASK 1（Proposal)
3.2.2026 - 22.3.2026
week1 - week7
HIYORI HYAKUICHI / 0373128
Intercultural Design / Bachelor of Design (Honours) in Creative Media/
Taylor's University

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Lecture

Week1: Selecting the theme and brainstorming ideas.

Week2: Organizing the ideas into a presentation and receiving feedback from the lecturer.

Week3: Creating the final presentation slides and conducting the final review.

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Instructions

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Work Progress

Theme: Designing Urban Futures

This assignment is conducted as a group project.
Our theme (Group 5) : Cycling Infrastructure.

First, we researched cycling facilities in Malaysia, including existing infrastructure, current problems, possible solutions, and residents’ opinions.
As a result of our research, it became clear that there are various perspectives regarding improvements and solutions from different stakeholders.

Next, we discussed and shared ideas within the group to solve these problems (focusing specifically on the Subang Jaya area).

200-word write up

Collectively, Designing Urban Futures explores how we can improve mobility,sustainability,and human-centered ways of living in our cities. For the context of urban mobility, to us this theme should focus on how people can move around the city and how existing transportation systems can support the communities. For our group project we are mainly focusing on how we improve the use of bicycles in Subang Jaya. This is due to Subang Jaya being largely car dependent,leading to traffic congestion as well as environmental concerns.Our project focuses on increasing the ability to access bicycles.

Through research, we found several barriers to cycling in Subang Jaya were identified including accessibility issues, weather-related concerns, and lack of infrastructure. Some of our ideas were to include a public rental service with multiple access methods such as QR codes drawing inspiration from bike-sharing services in cities like London. We were also thinking of developing a cycling navigation app to guide users through safer and more cycle friendly routes. In this proposal we are going to explore more ideas that will help improve mobility in Subang Jaya.

We hope together, these ideas envision a future Subang Jaya where cycling is safe, accessible to everyone, and implemented into everyday life. (206 words)

Initial Ideas:

1. Advertisement for Cyclists

2. Bike Rental and Parking

3. Navigation App for Cycling Routes

4. Raincoats Attached to Rental Bikes

5. Secure Bicycle Parking Facilities

6. Bike Lanes with Rooftops

fig 1.1

fig 1.2

Here, we explain the target audience for each idea, a description of the concept, its advantages and disadvantages, and how each proposal can address and solve specific problems.

After that, we received feedback from our lecturer and made improvements and revisions to our ideas.

Improved Ideas:

1. Navigation App

2. Rental Bikes

3. Bicycle Lanes

fig 1.3

fig 1.4

The presentation slides are explained as follows:

・ Introduction

・ Rationale

・ Interpreting the Theme

・ Problem Questions

・ Objectives

・ Function

・ What Makes Your Idea Stand Out

・ References

Sketches

Below are sketches of the bicycle lane ideas that were actually developed. They take into consideration ventilation, traffic conditions, depth, and width, and further develop the ideas by detailing the materials and internal structure.

Fig 1.5 (Gemma Ebelina Alexaviere / 0385037)

Fig 1.6 (Hiyori Hyakuichi / 0373128)

Fig 1.7 (Hiyori Hyakuichi / 0373128)

Recording video

   

Feedback:

1. Strengthen the weaker aspects of the ideas and improve the missing parts (including more detailed planning and solutions).

Reflection:

At first, we each came up with ideas individually (through researching websites and articles), then decided on roles and created the presentation. We thought carefully about how to organize and present the content, aiming to make it as clear and easy to understand as possible.