Typography Task 3: Type Design and Communication

Typography - Type Design and Communication

December 10 2025

week1-week14

HIYORI HYAKUICHI

Typography / Bachelor of Design (Honours) in Creative Media

Taylor's University

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TABLE OF CONTENTS

1. INSTRUCTION

2. PROCESS WORK

3. FEEDBACK

4. REFLECTION

5. FURTHER READING

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1. INSTRUCTION

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2. PROCESS WORK

Task 3_Type design

The analysis is done using the letters H, O, G, and B, and it is necessary to sketch out H, O, G, B (h, o, g, b).

After making the sketches, I then draw the original font using marker pens.

From these, I select the best font design and digitize it. Using the digitized font, I then create my own poster.

Fig 1.1

Fig 1.2.3

I analyze how the curves and divisions of the letters are constructed. I found that even lines that appear straight often have slight curves, indentations, or are actually curved.

<Sketch>

Fig 1.4

I created three font designs based on each original font.
I chose thicker fonts rather than thin ones so that the text would stand out.

Original fonts: Janson Text LT Std, Bodoni

Artboard size: 1000pt x 1000pt

Fig 1.5

Fig 1.6

Fig 1.7 sample

Fig 1.8

Fig 1.9 Big font

Fig 1.10

Fig 1.11 small font

Fig 1.12

Fig 1.13

I created them while adjusting the width and balance of each one.

Fig 1.14

Fig 1.15

I used FontLab to apply the font that I created myself.

At this stage, I adjust the spacing between the letters. If the letters are too close to each other, it becomes difficult to read, so I leave a space of around 50 to 60 units.

All the fonts I created were made in uppercase letters.

<POSTER DESIGN>

poster design

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3. FEEDBACK

Week 9

Task 3 Review and Confirmation
Feedback:
For this assignment, we had to create our own original font based on the typeface we selected. I presented three font designs to my lecturer, and we were able to narrow it down to one. Since the hand-drawn font has now been finalized, I will begin creating the digital version of the selected design.

Week10

Digitizing the font I created myself

Feedback:

Transfer my font into FontLab following the steps below.

Week11

Check to my fonts

Feedback:

I had only created a limited set of letters, and I realized that I needed to create all the letters from A to Z for use in my poster.

Week 12

Poster Creation 

Feedback:

It was explained that I need to create my own original font and include it in my portfolio.

Week13.14

Poster check and e-portfolio review

Feedback:

I received advice on adjusting the margins text on the poster.

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REFLECTION

In this assignment, I learned about the structure of letters and created my own original font. First, I selected one reference font and recreated it by hand in an analog process. Using this as a reference, I then began developing my own font. I used Janson Text LT Std and Bodoni as references and created three original font designs. After that, I narrowed them down to one and digitally created both uppercase and lowercase letters.

I then edited and refined my font using FontLab until it was fully developed. At this stage, I adjusted the spacing and size of the letters when typing.

Finally, I created a poster using my original font, focusing on a balanced design that clearly showcases the typeface. Since this was my first time creating an original font, I encountered many difficulties throughout the process, from creation to adjustment. However, through repeated fine-tuning and trial and error, I was able to gradually bring the design closer to completion.

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4. FURTHER READING

This content primarily discusses typographic systems.

The key points include the development of design skills and the enhancement of visual readability. It also provides insight into visual movement and non-linear arrangements that go beyond traditional grids.

Furthermore, it emphasizes that typography should not be approached solely in terms of line spacing, letter spacing, or font selection, but should be understood as a design practice based on spatial relationships, structure, and organizational principles.