Typography - Typographic Exploration & Communication
December 10 2025
week1-week14
HIYORI HYAKUICHI
Typography / Bachelor of Design (Honours) in Creative Media
Taylor's University
TABLE OF CONTENTS
1. LECTURE
2. INSTRUCTION
3. PROCESS WORK
4. FEEDBACK
5. REFLECTION
6. FURTHER READING
1. LECTURE
Typo_5_Understanding
Typography: Letters / Understanding letterforms
Each bracket connecting the serif and the stem has a different curve.
When you compare how the stems end and how the bowls connect to the stems,
you can see a clear difference in the character of the two letters.
Typography: Letters/ Maintaining x-height
x-height = It generally refers to the height of lowercase letters.
Fig 1.4
Typography: Letters / Form / Counterform
Counterform (counter) = Developing a sense for the spaces that are
enclosed or shaped by the strokes of a letter.
Good word cohesion = readability
Fig 1.5
Fig 1.6
3. PROCESS WORK
Task 2_Text format
<Text format/ Layout>
・Prototype Design
Fig 2.1
I adjusted the design so the letters would not be flipped like a mirror, and
I also refined the positioning and size of the letters to improve balance
and create a more unified look.
Fig 2.2
For the cover on the left, I enlarged the background and lowered its opacity
so that the viewer's eye is drawn to the whole design, and I added the title
to make it clear and easy to read.
For the main content pages, I arranged the elements in a balanced and
easy-to-read layout.
HEAD
-Font/s:
・Univers LTS - XBlock (Bembo Std Semiboldlf)
-Type Size/s:
・Back Font: 200 × 100
・Head Font: 43
-Leading: 56-60
-Paragraph spacing: 2mm
BODY
-Font/s: Univers LT Std - Light
-Type Size/s: 13H
-Leading: 15H
-Paragraph spacing: 3mm
-Alignment: Left
Page Margins
-top + left + right + bottom: 12.7mm
-Columns: 4
-Gutter: 5mm
TASK2_TEXT FINAL DESIFN
4. FEEDBACK
Week 6
Make changes and revisions to Task 2.
Feedback:
I received approval for Task 2 after making minor
design adjustments.
Week7
About Task2
Feedback:
Since I received approval for both Task 1 and Task 2, I uploaded the work
I created for them to my e-portfolio.
Week8
Confirmation of Task 2 and explanation of Task 3
Feedback:
First, we were instructed to create a design in Adobe Illustrator based
on the letters we chose, and then draw the letters on A4 graph paper
using a marker pen with a thickness of 3.0 or more.
REFLECTION
In this assignment, I learned how the spacing and balance between letters
affect readability and what draws the viewer’s attention. By creating a
design and layout that are easy to understand even from a distance, I was
able to learn better typography.
However, I was not familiar with using Adobe InDesign, so I often
struggled with settings and fine adjustments. Not only the layout design,
but also aligning to the baseline, adjusting font sizes, and modifying
text boxes were all new challenges for me, which made the process very
difficult.
However, as I continued working, I gradually became able to achieve
layouts and designs that were closer to what I wanted.
FURTHER READING
This content covers the basic principles of typography as well as its application in digital production.
A key point is that the information being conveyed should be immediately understandable to the reader. The text also discusses paragraph styles and character styles. By managing the formatting of entire paragraphs and adjusting individual words or phrases, one can achieve a consistent visual presentation and improve workflow efficiency.
Moreover, it is emphasized that such adjustments should be guided by purpose-driven judgment, focusing on what is most appropriate for the specific communication goal.
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